Beta 1

Title Online Business Networking Service - The Study of LinkedIn in an Organizational Context
Author Dutkiewicz, Dorota Ewa
Frass, Grzegorz Bartlomiej
Supervisor Nicolajsen, Hanne Westh (CICT, Department of Informatics and Mathematical Modeling, Technical University of Denmark, DTU, DK-2800 Kgs. Lyngby, Denmark)
Institution Technical University of Denmark, DTU, DK-2800 Kgs. Lyngby, Denmark
Thesis level Master's thesis
Year 2008
Abstract Online Business Networking Services have recently gained a lot of attention among business professionals. They aim to enhance one's online networking activities by introducing network transparency and facilitating communication. However, these tools are focused on an individual and rarely used in an organization as a whole. This thesis analyzes the potential of these systems in companies. The thesis focuses on LinkedIn as an example as it is empirically found to be the system with most penetration on the Danish market. The thesis uses a survey to discover that 96% out of 269 responding companies has at least one employee on LinkedIn, however, only one in twenty companies has a policy regarding the use of such systems. It is followed by interviews that give an overall picture of LinkedIn usage by individuals. They show a multitude of applications, but also show neither of the interviewees knows the full potential of the system. A theoretical study combined with empirical results and complemented by significant desk research, analyzes Linked from a perspective of an individual and a company. It concludes that a company can benefit from its employees using LinkedIn. It is not a unique tool and can be substituted with other services, however, due to its versatility and low cost it can be an important complementary system. In order to fully exploit the potential of LinkedIn and protect itself against the disadvantages, an organization should implement a set of policies or guidelines for its employees
Series IMM-M.Sc.-2008-45
Original PDF ep08_45_net.pdf (2.42 MB)
Admin Creation date: 2008-06-04    Update date: 2008-06-04    Source: dtu    ID: 220594    Original MXD