Beta 1

Title Analyse af Rejsekortets mulige brugere og deres praksisser
Author Cappelen, Line Pfeiffer
Supervisor Lindegaard, Hanne (Innovation and Sustainability, Department of Management Engineering, Technical University of Denmark, DTU, DK-2800 Kgs. Lyngby, Denmark)
Institution Technical University of Denmark, DTU, DK-2800 Kgs. Lyngby, Denmark
Thesis level Master's thesis
Year 2009
Abstract This report constitutes a Master thesis carried out as part of the Design & Innovation program. The title of this thesis is `The complex Rejsekort - Analysis of the potential users and their future practices´. The research is conducted at Institute of DTU Management at the Technical University of Denmark. The study is explorative and the aim is to understand how it is possible to implement a new ticket system, called Rejsekortet, in the most successful way. The thesis statement is to explore how the users’ practices are according to the use of public transport, and how these will be changed with a new ticket system? The aim of the analysis is to acquire knowledge that can be used when implementing other new technologies, and show businesses how important it is to have a practical knowledge of their potential users. This project deals with how an already fully developed product can be implemented the best way possible, without altering the design of the product, but only on the implementation. Thus using a theoretical approach, based on technology itself is not enough to determine the future use. The interaction and use determines whether the user acquire the product. The current ticket system has significant drawbacks, because it is difficult to understand how the zone system works and how the different ticket types can be used. Despite this the users have become accustomed to using the system, although there are parts of the system, they still do not understand. The empirical data, presented in the form of 10 completed interviews and 3 design games, shows significant differences in the practices the users have. The habits and routines the users have concerning the current ticket system, is of great importance to how they perceive ‘Rejsekortet’. This is because the users relate ‘Rejsekortet’ to their current habits and therefore ‘Rejsekortet’ seems more complex. The results of the analysis indicate that for ‘Rejsekortet’ to be implemented successfully, it is important not to neglect the knowledge and skills which participants have achieved through their use of the existing ticket system. This is because the users relate ‘Rejsekortet’ with the current ticketing system, which helps to further complicate the ‘Rejsekortet’. Thus, it is not the design of the system behind the ‘Rejsekortet’ that determines how the users will acquire ‘Rejsekortet’, but the relationship between the current ticket system and ‘Rejsekortet’. The final recommendations to Rejsekort A/S, is to be more focused on the current ticket system. The current system is not only to be seen as difficult because it contains the reference point for the users. Involving current use patterns in ‘Rejsekortet’ will make it easier for the users. This is done by implementing unlimited use for a fixed price, ticket sales with clerks and greater transparency about prices and discounts.
Imprint Technical University of Denmark (DTU) : Kgs. Lyngby, Denmark
Pages 104
Original PDF Det_komplekse_Rejsekort.pdf (1.76 MB)
Admin Creation date: 2010-02-01    Update date: 2010-02-01    Source: dtu    ID: 257519    Original MXD