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Title IT-Communication : - in Knowledge Management and Customer Relationship Management
Author Shaikh, Samer K. (Research Center COM, Technical University of Denmark, DTU, DK-2800 Kgs. Lyngby, Denmark)
Supervisor Nygaard, Jørgen (Research Center COM, Technical University of Denmark, DTU, DK-2800 Kgs. Lyngby, Denmark)
Institution Technical University of Denmark, DTU, DK-2800 Kgs. Lyngby, Denmark
Thesis level Master's thesis
Year 2004
Abstract The purpose of this thesis is to investigate how Knowledge Management can facilitate and optimize Customer Relationshop Management and thereby generating new customer-centric knowledge. It is also the aim to investigate which IT-communication technologies there can be used to archive this target.
Pages 68
Series CTI Master Theses
Classification 658.5 Shai
Admin Creation date: 2006-06-22    Update date: 2007-02-24    Source: dtu    ID: 25880    Original MXD