Beta 1

Title The Environment, the Clothing Practice and the Wardrobe
Author Jensen, Charlotte Louise
Supervisor Jørgensen, Michael Søgaard (Innovation and Sustainability, Department of Management Engineering, Technical University of Denmark, DTU, DK-2800 Kgs. Lyngby, Denmark)
Institution Technical University of Denmark, DTU, DK-2800 Kgs. Lyngby, Denmark
Thesis level Master's thesis
Year 2010
Abstract The clothing industry has within recent years increased its’ focus on making their production processes more environmentally friendly. Some companies are even focusing on designing for the environment when making their products, e.g. by designing multifunctional products or products that are designed for disassembling, for easier recycling. But how are women consumers engaging with clothes on a daily basis, and is the practice of clothing related to any environmental aspects? And how do designers relate their practice of designing to the environment? In the following thesis, an ethnographic interview process has been conducted in order to research a number of women consumers’ relationship with clothes, as well as researching a number of designers’ practice of designing, in order to understand whether and how the environment matters in relation to ‘what clothing is’. It is further sought to analyze how female consumers as well as designers perceive ‘environmentally friendly clothing’, in order to understand whether currently available environmentally friendly clothing meets the same requests that are asked from conventionally made clothes. Generally the interviewed female consumers are not relating their daily practice of clothing with environmental aspects, - at least environmental consideration does not seem to be put into practice. However, when asked directly about environmental aspects of ‘clothing ourselves’, environmental concern is expressed by all the interviewed female consumers. Few of the interviewed designers are mentioning environmental considerations when describing their design practices, however they generally seem concerned for the environment when directly asked about environmental aspects of their practices, too. There is a tendency for both the interviewed designers and interviewed female consumers to juxtapose environmentally friendly clothing with clothes in a certain style, often with very few shapes and colors. They all seem to request that environmentally friendly clothing should provide the same options that conventionally made clothing, in style, shapes and colors. Generally the interviewed female consumers and designers seem to suggest that environmentally friendly clothing should be juxtaposed with healthier clothing or clothing in a better quality in order for it to become more obvious to buy environmentally friendly clothing.
Imprint Technical University of Denmark (DTU) : Kgs. Lyngby, Denmark
Pages 106
Original PDF Report.pdf (2.03 MB)
Admin Creation date: 2010-12-02    Update date: 2011-01-17    Source: dtu    ID: 270675    Original MXD