||Appraisal of Sucess Measurement for New Product development Processes
||M. Kazerouni, Afrooz (Technical University of Denmark, DTU, DK-2800 Kgs. Lyngby, Denmark)
||Achiche, Sofiane (Engineering Design and Product Development, Department of Management Engineering, Technical University of Denmark, DTU, DK-2800 Kgs. Lyngby, Denmark)
||Technical University of Denmark, DTU, DK-2800 Kgs. Lyngby, Denmark
||A successful new product program is the objective of many companies. The companies seek to identify methods to evaluate the outcomes of their activities and measure their success. This thesis reports on the research undertaken to underpin the success measurement practices, their characteristics and challenges in the evaluation procedure, for the new product development (NPD) processes.
Topics discussed in this thesis involve: (i) literature reviews on success measurement of new product development processes and related fields such as: the product lifecycle frame and project innovation strategy; (ii) identifying how the success assessment of NPD practices changes through the course of product lifetime, both in the general perspective as well as by considering project context attributes such as: market type, functional orientation, project innovation strategy, and the company size; and (iii) presenting the success measurement indicators for aeronautics industry.
The research is investigated among 28 case studies from Canadian and Danish industries. The information is gathered through the two research techniques: survey and interviews. The prime objective of this work is to summarize the most important findings in a compact and structured way. Therefore, the appropriate sets of success indicators are diagnosed and recommended to the companies for definite slots of product lifetime.
Following this line of investigation, the outcomes states:
• The comprehendible influence of time perspective on the importance of measuring success indicators;
• The “market type” and “company size” are the attributes that influence success measurement practices; and
• The importance of success measurement for the aeronautics companies and followers of business to business market strategy are reasonably similar.
Concluding the thesis, the further application and extension possibilities for the success assessment are discussed.
||Technical University of Denmark (DTU) : Kgs. Lyngby, Denmark
Creation date: 2011-06-21
Update date: 2011-06-21