Beta 1

Title Greensteam - A new marketing and sales approach
Author Sørensen, Jákup (Copenhagen University College of Engineering, IHK)
Supervisor Raagaard, Søren (Copenhagen University College of Engineering, IHK)
Institution Ingeniørhøjskolen i København, IHK, DK-2750 Ballerup, Denmark
Thesis level Bachelor thesis
Education Diplomingeniør, Eksport
Education Bachelor of Engineering
Publication date 2012-12
Abstract The purpose with this project was to increase Greensteam's sales figures. The data collected for the report has been collected by interviewing buyers, users and representatives from Greensteam.

The results from the data has shown that Greensteam needs to have more focus on the customer. Therefore, a new business model has been constructed which has more focus on fulfilling the customer's
needs. At the same time, the business model will improve Greensteam's revenue stream.
A marketing and sales strategy has also been outlined which will accompany the business model. A part of the new strategy has been to divide the market in segments with compatible ships. New sales methods are also a part of the new strategy.
Pages 99
External partner Ledere og medarbejdere i private virksomheder
Admin Creation date: 2012-12-17    Update date: 2013-10-11    Source: ihk    ID: ihk-12667987    Original MXD