|Title||Sustainable and Tranparent Water Supply Through Sales- and Service Partners|
|Author||Petersen, Thilde (Copenhagen University College of Engineering, IHK)
Autrup, Kasper (Copenhagen University College of Engineering, IHK)
|Supervisor||Schultz Vemming, Knud (Copenhagen University College of Engineering, IHK)
|Institution||Ingeniørhøjskolen i København, IHK, DK-2750 Ballerup, Denmark|
|Thesis level||Bachelor thesis|
|Education||Bachelor of Engineering|
|Abstract||At the current state Grundfos LIFELINK is a donor-oriented business, which is not commercially viable. In order to achieve commercial viability Grundfos LIFELINK intend to partner with local sales- and service partners in Uganda to expand their business. A preliminary sales- and service partner identification- and screening setup has been developed, however Grundfos LIFELINK is in need of a tool to support their future sales- and service partners in order to constantly develop the partnership and obtain commercial viability.
In the process of developing an action plan proposal for Grundfos LIFELINK, a macro-environment scanning as well as a BOP-segment analysis were carried out in order to discover and examine the market situation in Uganda, and to identify the issues (i.e. needs) existing within the target segment: Disadvantaged people living in the Bottom of the Pyramid.
Following this identification and examination process it has been possible identifying the most value-creating part of the Grundfos LIFELINK water supply solution, being the water unit, and additionally to suggest three filtration improvements for the solution.
Eventually a developed KPI-tool proposal for support of sales- and service partners might be of value to Grundfos LIFELINK in their future attempt to achieve commercial viability.
|External partner||Ledere og medarbejdere i private virksomheder|
|Admin||Creation date: 2012-12-17 Update date: 2013-10-22 Source: ihk ID: ihk-12669784 Original MXD|