Beta 1


Title Sustainable and Tranparent Water Supply Through Sales- and Service Partners
Author Petersen, Thilde (Copenhagen University College of Engineering, IHK)
Autrup, Kasper (Copenhagen University College of Engineering, IHK)
Supervisor Schultz Vemming, Knud (Copenhagen University College of Engineering, IHK)
Institution Ingeniørhøjskolen i København, IHK, DK-2750 Ballerup, Denmark
Thesis level Bachelor thesis
Education Diplomingeniør, Eksport
Education Bachelor of Engineering
Publication date 2012-12
Abstract At the current state Grundfos LIFELINK is a donor-oriented business, which is not commercially viable. In order to achieve commercial viability Grundfos LIFELINK intend to partner with local sales- and service partners in Uganda to expand their business. A preliminary sales- and service partner identification- and screening setup has been developed, however Grundfos LIFELINK is in need of a tool to support their future sales- and service partners in order to constantly develop the partnership and obtain commercial viability.
In the process of developing an action plan proposal for Grundfos LIFELINK, a macro-environment scanning as well as a BOP-segment analysis were carried out in order to discover and examine the market situation in Uganda, and to identify the issues (i.e. needs) existing within the target segment: Disadvantaged people living in the Bottom of the Pyramid.
Following this identification and examination process it has been possible identifying the most value-creating part of the Grundfos LIFELINK water supply solution, being the water unit, and additionally to suggest three filtration improvements for the solution.
Eventually a developed KPI-tool proposal for support of sales- and service partners might be of value to Grundfos LIFELINK in their future attempt to achieve commercial viability.
Pages 180
External partner Ledere og medarbejdere i private virksomheder
Admin Creation date: 2012-12-17    Update date: 2013-10-22    Source: ihk    ID: ihk-12669784    Original MXD