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Title An Ananlysis: GreenWave Reality - Market Potential in Latin America
Author Hansen, Mette Rose (Copenhagen University College of Engineering, IHK)
Supervisor Larsen, Lisbeth (Copenhagen University College of Engineering, IHK)
Mellemgaard, Gitte (Copenhagen University College of Engineering, IHK)
Conradsen Jørgensen, Charlotte (Copenhagen University College of Engineering, IHK)
Institution Ingeniørhøjskolen i København, IHK, DK-2750 Ballerup, Denmark
Thesis level Bachelor thesis
Education Diplomingeniør, Eksport
Education Bachelor of Engineering
Publication date 2013-12
Abstract The purpose of this thesis has been to investigate if and how it would be possible for GreenWave Reality to enter the Latin American Market with their Smart Home Service Solutions. Latin America is experiencing a huge development, and this development has resulted in an increase in demand for electricity. Latin America is trying to cope with this problem and is investing quite a lot in new smart grid* possibilities. Part of the puzzle could be to create more awareness of the consumption, among other things through Smart Home Solutions. The relatively new market for Smart Home Solutions has been described as well as the product solutions GreenWave Reality offer, and an analysis for the Latin American market for GreenWave Reality’s possibilities has been conducted. Investigations and research have shown that the most promising market for GreenWave Reality to enter is Mexico. However, this market is difficult to enter because 98% of the electricity in Mexico is provided by the governmentally owned CFE. Nevertheless, this could also be positive for GreenWave Reality, because CFE have a large amount of resources to invest. It is very difficult to find the right employee in the company to negotiate with, and this can have a huge influence on whether or not GreenWave Reality will succeed. This is why the report provides other possibilities for GreenWave Reality to enter the market.
Pages 102
External partner Ledere og medarbejdere i private virksomheder
Admin Creation date: 2013-12-16    Update date: 2014-01-10    Source: ihk    ID: ihk-21365507    Original MXD